Admission Essay Help for Boston University

Admission Essay Help for Boston University Essay Prompts Admission Essay requirements Essay is a part for undergraduate application. Graduate students can submit optional essay with any additional information for admission committee. Admission essay / personal statement prompts Essay is an important part of your application because it demonstrates what you think and how clearly you express yourself. It’s also an opportunity for us to learn who you are beyond your grades and standardized test scores and gives you a chance to explain circumstances that may reflect certain grades or choices in your curriculum. Let your voice come through in your essay—this will help us better understand what distinguishes you from other applicants. Informational guide video how to write an essay. Office of Admissions Contacts International students can email at Facebook: BUAdmissions Twitter: @ApplyToBU Instagram: @ApplyToBU Tumblr: applytobu.tumblr.com Pinterest: ApplyToBU Phone: 617-353-2300 Fax: 617-353-9695 Boston University Admissions 881 Commonwealth Avenue 6th Floor, Admissions Boston, MA 02215 USA Career Services Lisa M. Toby Assistant Dean, Career Engagement Office: Talbot, T113C East Phone: 617-638-4675 Email: Maria McCarthy Director, Advising and Career Development Office: Talbot, T113B East Phone: 617-638-4602 Email: LinkedIn University Ranking for Media ProfessionalsGraduate #13 for DesignersUndergraduate #21 Alumni statistics (Alumni data based) Where they live Greater Boston Area 71,766 Greater New York City Area 28,459 Washington D.C. Metro Area 7,530 San Francisco Bay Area 7,453 Greater Los Angeles Area 6,893 Where they work Fidelity Investments 611 IBM 585 Massachusetts General Hospital 542 State Street 452 Harvard University 439 What they do Education -19,366 Media and Communication -16,599 Entrepreneurship 14,317 Healthcare Services 13,082 Sales 13,050 Research 12,549 Operations 11,939 Information Technology 10,766 What they studied Psychology 12,778 Business Administration and Management, General 12,299 Economics 11,457 Political Science and Government 7,938 Computer Science 7,480 English Language and Literature/Letters 7,330 International Relations and Affairs 7,179 Communication, General 6,385 What they’re skilled at Microsoft Office 35,166 Research 33,890 Public Speaking 32,721 Management 31,941 Social Media 31,861 Leadership 30,451 Microsoft Excel 25,599 Strategic Planning 24,041 Colleen McCreary (formerly Wheeler) CEO, CCKPartners Consulting Senior Technical Recruiter Technical Support Manager at Microsoft Chief People Officer at The Climate Corporation Director, Corporate HR Diversity at Electronic Arts   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   BS, Mass Communication and Public Relations   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1991 – 1995 Jeff Howe Visiting Scholar at MIT Assistant Professor at Northeastern University Contributing Writer at Village Voice Media Senior Writer at NewAssignment.net   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   MA, Creative Writing   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2010 – 2011 Jonathan Bush CEO and Co-founder at athenahealth Medic at US Army Consultant at Booz Allen Hamilton   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1987 – 1988   Jay Adelson General Partner at Center Electric Member, Board of Directors at Defense.Net, Inc Chairman, Founder, CEO at Revision3 Founder, Chief Technology Officer at Equinix, Inc. B.S., Film and Broadcasting, Concentration in Computer Science   Recommendations to apply Great Systems Engineering School! I graduated from College of Engineering in 1991. BU had the best software systems engineering program in the country! Loved ever minute of it. The faculty was great, and provided an environment where it was not all academic, but practical business engineering projects and discussions. Good options were introduced as well through Harvard, specially the course on Engineering Management. Highly recommended. Imran Mirza President at Strategic Services Consulting | CD, BSc, MSc, ITIL, Prince2, MoP President at Strategic Services Consulting | CD, BSc, MSc, ITIL, Prince2, MoP 1989 – 1991, MSc

Essay on Hui Li and Ying Wang

Essay on Hui Li and Ying Wang Essay on Hui Li and Ying Wang Nowadays, the teachers play more and more important roles in our life because more and more people pay attention to the education. I have had a significant number of teachers from the kindergarten to the university, and the two Chinese female teachers, Hui Li and Ying Wang, had made an indelible impression on me. They are my junior high school teachers who taught Politics. In the second semester of grade eight, Ying Wang started teaching me. They both corrected the homework on time, and answered students’ questions patiently. However, Hui Li and Ying Wang are quite different in term of teaching styles, backgrounds, and impacts on students. First, Hui Li differs from Ying Wang in that they taught their students in different ways./ Hui Li’s teaching style differs from Ying Wang’s teaching style in that they gave different amount of homework,†¦Hui Li always gave us an enormous amount of homework, and she didn’t care about whether they were useful o r not. Sometimes, she just downloaded some exercises from the internet casually, and there were many mistakes. Besides, her classes are dull. In most cases, Hui Li sat at the table, reading textbooks, or handouts in a low voice. There was little communication between her and us/her students. Like the exercises she gave us, some of her handouts were from the internet. (In addition, Hui Li prefers to blame, or even punish her students for any mistakes rather than encourage us to avoid making mistakes.) On the other hand, Ying Wang didn’t give us too much homework. She focused on the quality of the exercises she gave us, and tried to make them helpful. She read some books, or searched some materials on the internet for reference only, and then she would combine them with her own ideas to make the exercises, or her handouts. Also, her classes are very attractive. She always joked with us, combined the boring cases or definitions with many interesting stories, and creat ed different ways to get students’ attention. Moreover, (Ying Wang liked to encourage her students in order to help us be more confident instead of blaming, or punishing us even though we made mistakes.) Second, Hui Li and Ying Wang are different in that they have different backgrounds./ ... Hui Li graduated from Hebei Normal University, which is one of the most famous universities in China. She told us she got a very high score on the college entrance examination, and she was so proud that she always got A on the tests when she was a university student because most of her teachers gave her so much/lots of homework.{which made her decide to give her students as much homework as she can} Moreover, Hui Li’s parents are successful in their career. Her father is a government official, and her mother is a lawyer. They both are very strict, and always controlled Hui Li to do what they wanted. Once she made mistakes, they would blame her severely.{?} Besides, Hui Liâ₠¬â„¢s husband is also a government official. He doesn’t like her very much, and he usually goes home at midnight. Therefore, she has to take care of her two children who both were about ten years old when I was at the seventh grade. In most cases, she was gloomy, and she didn’t have enough time to prepare for her classes. However, Ying Wang went to an ordinary college after she failed the college entrance examination. At college, she participated in lots of competitions and social activities in her spare time instead of sitting in the classroom to do homework. She said because of those competitions and activities, her creativity improved. Furthermore, both of her parents are workers. Her family lived humbly when she was young, but her parents were very open-minded. They respected and encouraged Ying Wang to do everything she wanted, and gave her chance to get knowledge. They would like to talk to her when she made mistakes. Also, Ying Wang has a very respons ible and humorous husband who is a businessman. They love each other, and

Managing Organisations Business Assignment Example | Topics and Well Written Essays - 1000 words

Managing Organisations Business - Assignment Example This calls for very skilled managers that are well aware of their roles. The following is an account of my experience with a manger in a banking institution. The Experience (278 words) I was working with a bank in the UK. As a customer care officer, I had many experiences with the customers as well as the bank manager. Though this company was successful, I still believe that it could achieve even more success if the manager did not face the many difficulties that he was facing in his work. The company could hardly match its ideals with the realities of each day, meetings were poorly planned and recorded, decision making was arbitrarily done, there were inadequate control procedures instituted, and no clear ways of dealing with unsatisfactory behavior or work performance. However, the manager worked very hard to ensure that these problems were appropriately dealt with. Therefore, he started having trust and confidence in all those involved in the company. As Thomas, (1987, pp 729) sta tes about qualities of a good manager, I believe he was a good manager because he was good in both personal and interpersonal skills like communication with the staff. Other skills that he applied were people oriented roles like teamwork, resource investigation, and co-ordination. He observed action oriented roles like implementing the desired goals of the company. ... Integrating Theory with Experience (342 words) According to Mintzberg (1973, pp 2), a good manager observes the following managerial roles: information, decision and interpersonal roles. Information roles involve assimilation and dissemination of information as required, and when it is required. Therefore, a good manager in an organization should be very effective in monitoring and collecting information from inside and outside the organization, communicate information to organization’s members, and being a spokesman by representing the organization outside. In this case, I believe that the manger was playing a good role because he always engaged in interpersonal and personal communication with the staff. However, his representation of the organization outside, especially to potential customers, was very poor because he mainly relied on the salespersons. The theory of Mintzberg (1973, pp. 2) also states that a good manger should also play the role of decision making. In this a rea, he has to initiate new ideas that ill improve the performance of the organization, handle disturbances by taking corrective actions that aim at coping with adverse situations, be a resource allocator by effectively allocating monetary, physical, and human resources. Finally, he should also be a negotiator. This involves negotiating with other stake holders and trade unions. Though the manager was good at initiating new ideas, he failed on the part of handling disturbances because he always blamed others incase of a problem instead of effectively solving the problem. He rarely negotiated for the company with trade unions. Thus regular strikes were experienced that yielded heavy losses. However, he was a

Phenomena of Piracy and Copyright Laws Essay Example | Topics and Well Written Essays - 1000 words

Phenomena of Piracy and Copyright Laws - Essay Example The Anthill infrastructure proposes an idea in which nesting becomes a vital component. Nest implementation consists of three components which consist of document storage, ant manager, and a gateway agent. In this particular framework, five nests work together as a storage component for these networks and use algorithms. The current model of Anthill enables users engaged in the P2P system to use genetic algorithms that may simplify tasking of specifying the parameters for a query. One of the aspects that were explored with Anthill was to program it in Java since Java is portable is secured. Since Ants are generated by nests in response to requests, each and tries to fulfill the request for which needs to be generated. Anthill is special because it takes care of all low-level details such as communication, security, and scheduling. Developers wishing to experiment with new P2P protocols can concentrate on developing suitable and algorithms using the framework. Bit Torrent is a file distribution system that is heavily used by users for sharing information through bits and pieces. When a file is available using HTTP, the upload costs are atoned by the hosting machine. However, with the advent of a Bit Torrent, multiple users that are downloading a similar file can share that file with each other. This is highly effective as it reduces not only the cost but the lag time in downloading. A unique feature of Bit Torrent interface is the fact that it is very simple to use. Users can easily navigate and launch Bit Torrent using the â€Å"Save As† button. One of the key aspects regarding Bit Torrent is the issue of deployment. Users who want to initiate deployment of a specific torrent by using the extension .torrent on an ordinary web server. The whole essence of Bit Torrent is to enhance the functions of peer sharing.  

Journalist and Enron Essay Example | Topics and Well Written Essays - 500 words

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Role Of 3d Animators In Motion Capture Film Studies Essay

Role Of 3d Animators In Motion Capture Film Studies Essay In the world of upcoming technologies and innovations it has become hard for traditional techniques to withstand. Same is the case here in terms of 3d animation which is become an integral part of the film industry here for a long time and the motion capture which is upcoming and is here to stay. Motion capture being the favourite of every live action movie director is gaining attention in the film industry. In producing entire feature films with Computer animation, the industry is currently split between studios that use Motion Capture, and studios that do not. Out of the three nominees for the 2006 Academy Award for Best Animated Feature, two of the nominees (Monster House and the winner Happy Feet) used Motion Capture, and only Pixars Cars was animated without Motion Capture. In the ending credits of Pixars latest film Ratatouille, a stamp appears labelling the film as 100% Pure Animation No Motion Capture! For 3D animations, objects are built on the computer monitor and 3D figures are rigged with a virtual skeleton. Then the limbs, eyes, mouth, clothes, etc.of the figure are moved by the animator on key frames. The differences in appearance between key frames are automatically calculated by the computer. To gain more control of the interpolation, a parameter curve editor is available in the majority of the 3D animation packages. The parameter curve editor shows a graphical representation of the variation of a parameters value over time (the animation curve). Altering the shape of the curve results into a change in interpolation and therefore into a change in the speed of motion. By changing the interpolation it is possible to avoid surface interpenetration (such as fingers intersecting each other) when transitioning from one hand shape to the next. The realism of keyframe animations depends largely on the animators ability to set believe keyframe (realistic hand shapes) and on his abil ity to control the interpolation between the keyframe i.e., the speed and fluidity of motion. Rendering takes place in the animation finally. History of 3D animation In the year 1824 Peter Roget presented his paper The persistence of vision with regard to moving objects to the British Society. In 1831 Dr.Joseph Antoine Plateau (a Belgian scientist) and Dr.Simon Rittrer constructed a machine called a phenakistoscope. This machine produced an illusion of the movement by allowing a viewer to gaze at a rotating disk containing small windows; behind the windows was another disk containing a sequence of images. When the disks were rotated at the correct speed, the synchronization of the windows with the images created an animated effect. Eadweard Muybridge started his photographic gathering of animals in motion. Zoetrope (series of sequential images in a revolving drum) when the drum is revolved the slits in the drum creates the illusion of motion and becomes first movie- similarly film creates this illusion by having one image then black then image then black again. Thaumatrope twirl it and the two images superimpose on each other. Two frame animation . In 1887 Thomas Edison started his research work into motion pictures. He announced his creation of the kinetoscope which projected a 50ft length of film in approximately 13 seconds. Emile Renynaud in 1892 combining his earlier inventions of the praxinoscope with a projector opens the Theatre Optique in the Musee Grevin. It displays an animation of images painted on long strips of celluloid. Louis and Augustine Lumiere issued a patent for a device called cinematography capable of projecting moving pictures. Thomas Armat designed the vitascope which projected the films of Thomas Edison. This machine had a major influence on all sub-sequent projectors. J.Stuart Blackton made the first animated film which he called Humorous phases of Funny faces in 1906. His method was to draw comical faces on a blackboard and film them. He would stop the film, erase one face to draw another, and then film the newly drawn face. The stopmotion provided a starting effect as the facial expressions changed b efore the viewers eyes. Emile Cohl makes En Route the first cut-out animation. This technique saves time by not having to redraw each new cell, only reposition the paper. Winsor McCay produced an animation sequence using his comic strip character Little Nemo. John R Bray applies for a patent on numerous techniques for animation. One of the most revolutionary is the process of printing the backgrounds of the animation. In 1914 Winsor McCay produced a cartoon called Gertie. The trained Dinosaur which amazingly consisted of 10,000 drawings. In 1914 Earl Hurd applies for a patent for the technique of drawing the animated portion of an animation on a clear celluloid sheet and later photographing it with its matching background (Cell animation). Cell and Paper Animation Technique: By the mid-1910s animation production in US already dominated by the techniques of cell and paper. Cell animation was more popularized in America than in Europe because of Assembly line Taylorism that had taken America by storm. Cell Animation was most appropriate to the assembly-line style of manufacturing because it took a whole line of persons working on very specific and simple repetitive duties. On the other hand, in Europe where the assembly-line style of work was not encouraged, clay animation and other forms of animation that required only a few individuals working on the set at a time was more popularized. Because the actual set could only afford a limited amount of individuals working at one time together and no more this style and other alternative forms of animation became more widely accepted. Disney-cell animation draw each image one at a time using onion-skinning technique. Traditional cell animation drawings created one by one animators create the keyframe and assistances create in-betweens; onion skinning process used to make easier the reference drawing of each additional image. The international feature Syndicate realised many titles including Silk Hat Harry, Bringing up Father and Krazy Kat. In 1923 the first feature-length animated film called El Apostol is created in Argentina. 1923 saw the discovery of Disney Brothers Cartoon Studio by Walt and Roy Disney. Walt Disney extended Max Fleischers technique of combining live action with cartoon characters in the film Alices Wonderland. Warner Brothers released The Jazz Singer which introduced combined sound and images. Ken Knowlton working at Bell Laboratories started developing computer techniques for producing animated movies. University of Utah, Ed Catmull develops an animation scripting language and creates an animation of a smooth shaded hand. Ref: E.Catmull,A system for computer generated movies, Proceedings of the ACM National Conference, 1972. Beier and Neely, at SGI and PDI respectively publish an algorithm where line correspondences guide morphing between 2d images.Demo is Michael Jacksons video Bla ck and White.Ref: T.Beier and S.Neely,Feature-Based image metamorphosis. Computer Graphics July 1992. Chen and Williams at the apple publish a paper on view interpolation for 3d walkthoughs.Ref: S.E.Chen and L.Williams,View Interpolation for image Systhensis. Computer Graphics Proceeding, Annual Conference Series1993. Jurassic Park uses CG for realistic living creatures. The stars of this movie directed by Steven Spielberg were the realistic looking and moving 3d-dinosaurs, created by Industrial Light and Magic. With each new step into the next generation of computer graphics comes new and more believable CGI characters such as those found in Dinosaur. In Dinosaur the creation and implementation of realistic digital hair on the lemurs is included. After seeing it, George Lucas, director of the Star War series, concluded the time was there to start working on his new Star Wars movies. In his opinion 3d-animation was now advanced enough to believably create the alien worlds and characters he already wanted to make since the early late seventies. In the year 1995 Toy Story the first full length 3D CG feature film. The first CGI feature-length animation and Pixars first feature film. The primary characters are toys in the room of this six-year-old boy Andy, and is mostly told from their point of view. On entrance of computers and 3d driven software feature length films of high polish can be created virtually in 3d. Toy Story is considered to be a first animated feature ever generated completely on computers. Disney and Pixar partnered up to create this film. Star Wars, almost every shot of this movie is enhancing with 3d-animation. It features very realistic 3d-aliens and environment. Lord of the Rings: Two Towers was the first Photorealistic motion captured character for a film; Gollum was also the first digital actor to win an award (BFCA), category created for Best Digital Acting Performance. MOTION CAPTURE Motion capture, motion tracking, or mocap are terms used to describe the process of recording movement and translating that movement onto a digital model. For medical applications and for validation of computer vision and robotics, and it is used in military, entertainment, sports too. To recording actions of human actors, and using that information to animate digital character models in 2d and 3d computer animation is how it is termed in film making. Performance capture is referred when it includes face, fingers and captures subtle expressions. Movements of one or more actors are sampled many times per second, although with most techniques motion capture records only the movements of the actor, not his/her visual appearance, in motion capture sessions. This animation data is mapped to a 3d model so that the model performs the same actions as the actor. Although there are many different systems for capturing motion capture data, they tend to fall broadly into two different categories: One contains optical systems, which employ photogrammetry to establish the position of an object on 3D space based on its observed location within the 2d fields of a number of cameras. Data is produced by these systems within 3 degrees freedom from each marker, and rotational information must be inferred from the relative orientation of the sensors with respect to a transmitter. Collecting of motion data from an image without using photogrammetry or magnetic equipment is referred to as motion tracking. In The Lord of the Rings in 1978, animated film where the visual appearance of the motion of an actor was filmed, then the film used a guide for the frame by frame motion of a hand-drawn animated character; the technique is comparable to the older technique of rotoscope. The camera movements can also be motion captured so that a virtual camera in the scene will pan, tilt, or dolly around the stage driven by a camera operator, while the actor is performing and the motion capture the camera and props as well as the actors performance. By doing this, it allows the computer generated characters, images and sets, to have the same perspective as the video images and sets, to have the same perspective as the video images from the camera. The actors movements are displayed through the computer process, providing the desired camera positions terms of the objects in the set. Match moving or camera tracking is referred to retroactively obtaining camera movement data from the captured footage. History of Mocap: The mocap technology of the modern day has been developed by the led in the medical science, army, and computer generated imagery (CGI) where it is used for a wide variety of purposes. Mocap had successful attempts long before the computer technology had become available. Early attempts: The invention of zoopraxiscope was because a of a bet of $25,000 on whether all four feet of a horse leave the ground simultaneously or not. Endeared Muybridge (1830-1904) who invented the zoopraxiscope was born in England and became a popular landscape photographer in San Francisco. Muybridge proved the fact that all four feet of a trotting horse simultaneously get off the ground. He did so by capturing a horses movement in a sequence of photographs taken with a set of one dozen cameras trigged by the horses feet. The earlier motion capture devices are considered to be zoopraxiscope. This technology was perfected by Muybridge himself. His books, Animals in motion (1899) and The Human Figures in Motion (1901) are still used by many artists, such as animators, cartoonists, illustrators, painters as valuable references. Muybridge is a pioneer of a mocap and motion pictures. In the same year a physiologist and the inventor of a portable sphygmograph was born in France and his name is Etienne Jules Marey. Sphygmograph is an instrument that records the pulse and blood pressure graphically. Modified versions of his instruments are still used today. Marey met Muybridge in Paris in the year 1882 and is the following year he invented the chronophotographic gun to record animal locomotion but quickly abandoned it, this invention was inspired by Muybridges work. He invented a chronophotographic fixed-plate camera with a timed shutter that allowed him to expose multiple images on a plate in the same year. The camera initially captured images on a glass plate but later he replaced glass plates with film paper, by this way film strips where introduced to the motion picture. Mareys subject wearing his mocap suit shows striking resemblances to skeletal mocap data in the photographs. Research subjects of Marey included cardiology, experimental physiology, instruments in physiology, and locomotion of humans, animals, birds, and insects. Marey used one camera in motion capture comparing to Muybridge who used multiple cameras. After the year in which Muybridge and Marey passed away Harold Edgerton was born in Nebraska. In the early 1920s Edgreton developed his photographic skills as a student while he studied at the University of Nebraska. While working on his masters degree electrical engineering at the Massachusetts in 1926 at the Institute of Technology(MIT), he realized that he couldnt observe the a part of his motor which is rotating as if the motor were turned off by matching the frequency of the strobes flashes to the speed of the motors rotation. Stroboscope was developed to freeze fast moving objects and capture them on film by Edgerton in 1913. Edgreton became a pioneer in high-speed photography. The first successful underwater camera in 1937 was designed by Edgreton and made many trips abroad the research vessel Calypso with French oceanographer Jacques Cousteau. The design and building of deep sea flash electronic equipment in 1954 was done by him. Edgreton passes away in 1990 where his long career as an educator and researcher at MIT. Rotoscoping: Max Fleisher and art editor for Popular Science Montly who was born in Vienna in 1883 who moved to the U.S with his family, he came up with an idea of producing animation by tracing live action film frame by frame. Fleisher filmed David his brother, in the year 1915 in a clown costume and they spent almost a year making their first animation using rotoscope. He obtained a patent for rotoscope in 1917.In the year 1918 when World War I ended he produced the first animation in the Out of the Inkwell series and he also established Out of the Inkwell,Inc.,which was later renamed as Fleischer Studio. In this series the animation and the live action was mixed and Fleischer himself interacted with animation characters, Koko the clown and Fitz the dog. Before Disneys Steamboat Willie, in the year 1924 thats 4 years before he had a synchronised soundtrack. Characters such as Popeye and Superman were all animated characters from Fleischers studio. Betty Boop first appeared in Fleischers animati on and later became a comic strip character. In 30s early animations were filled with sexual humour, ethnic jokes, and gags. When the Hays Production Code (censorship) laws became effective in 1934 it affected Fleischer studio more than other studios. Betty Boop lost her garters and sex appeal as a result. After almost after 4 years of production Walt Disney presented the first feature length animation, Snow White and Seven Dwarfs. Snow White was a huge success. The distributer of Fleischers animation Paramount pressured Max and David Fleischer to produce feature length animations. The two feature films Gullivers Travel (1939) and Mr. Bugs Goes to Town (1941) were produced by the money borrowed from Paramount. Both of the films were a disaster in the box office. The failure of Mr. Bug made Paramount fire the Fleischer brothers and changed the studios name from Famous Studios. Max Fleischer sued Paramount over the distribution of his animations. He signed a Betty Boop merchandising deal for King Features, a unit of the Hearst Corporation before he died in the year 1972. The use of Rotoscoping can be seen in the Disney animations, starting with Snow White. Later Disney animations characters were highly stylized and Rotoscoping became a method for studying human and animal motions. Comparison between film footages and the corresponding scenes in the animations reveals skilful and selective use of Rotoscoping by Disney animators. They went above and beyond Rotoscoping. Snow Whites can be attributed to Walt Disneys detailed attention to the plot, character development and artistry. Both Max Fleischer and Walt Disney were highly innovative individuals; however, it is said true that Disneys memory belongs to the public; Maxs to those who remember him by choice (Herald son, 1975). Beginning of Digital Mocap: In the 1970s the research and development of digital mocap technology started in pursuit of medical and military applications. In 1980s CGI industry discovered the technologys potentials. In the 1980s there were floppy disks that were actually floppy and most computers were equipped with monochrome monitors; some with calligraphic displays. To view color images, for example rendered animation frames, images had to be sent to a frame buffer, which was often shared by multiple users due to its cost. Large computers were housed in ice cold server rooms. Offices were files with the noise of dot matrix printers. In the 1980s ray tracing and radiocity algorithms were published. Based on these algorithms renderers required a supercomputer or workstations to render animations frames in a reasonable amount of time. Personnel computers werent powerful enough. CPUs, memories, storage devices, and applications were more expensive than today. Wavefront technologies developed and marketed the firs t commercial of the shelf 3D computer animation software in 1985. At that time only a handful of animation production companies existed. Most of the animations that they produced were flying logos for TV commercials or TV programmes opening sequences. The pieces were 15 to 30 seconds long. In the 1980s the readers who saw Brilliance probably still remember the astonishment of seeing a computer generated character, a shiny female robot, moving like a real human being. Brilliance being the first successful application of mocap technology in CGI,Total Recall was the first failed attempt to use mocap in a feature film. The post production companies contracted to produce effects for the 1990 science fiction film starring Arnold Schwarzenegger and Sharon Stone, Metrolight Studio being one of them. Metrolight decided to use mocap to create an animation sequence of moving skeletons for the scene in which Schwarzeneggers character goes through a large airport security X-ray machine, along with other people and a dog. Operator from an optical mocap equipment company was sent out to a location with mocap system. A team from metrolight followed the operators instruction while capturing performances by Schwarzenegger and other performers. They went home believing that the capture session had gone well and the mocap company would deliver the mocap data after cleaning and processing. What so ever metrolight never received usable data and had to give up using mo cap for the scene. Metrolights unfortunate experience teaches us one lesson that we should hire only a service provider with a good track record and references. In 1995 FX Fighters released its first real-time fighting with 3D characters in 3D environments. Its also one of the first video games that used mocap technology to give realism to 3D characters movements. By the user input using a set of motion captured actions, game characters are animated in real time. The pieces of actions are played in such a way that the player does not notice the transition from one action to another giving an impression that the player is fully in control of a game characters movement. Seeing the success of the game, other game companies were encouraged to use mocap in their games. In the 1980s and 1990s these pioneering efforts have shown remarkable development and achievement in digital mocap. In the recent years, in addition to medicine, and entertainment, mocap applications have been found in many other fields. Mocap is used by various sports to analyze and enhance the athletes performances and prevent injuries. Designers use mocap to understand users movements, constrains, and interactions with environments and to design better products. Mocap is used by engineers to analyze human movements and design robots that walk like us. Mocap is also used by art historians and educators to archive and study performances by dancers and actors. For instance, in 1991 an intricate performance by legendary French mime Marcel Marceau (1923-2007) was captured at the Ohio State University to preserve his arts for future generations. 3D ANIMATION PRODUCTION PIPELINE Sales pitch Convincing the big jobs to work on the story. Story plot solid summary What the films about, what happens in it and extra variations that may or may not appear in the final product. Storyboards Basic sketches of the scenes. (Time usually taken = 6 months) Voice recording At first the artists themselves do the voice acting to put a connection from the story board to the script to give an idea of the film, later on celebrities are paid to be the character voices. Storyboard reel Pictures in a timescale with voice recordings playing in conjunction, basically a really basic film. Concept art Artists try to create the look and feel of the scenery and the characters from the scripts, voice talent and the basic drawings, the artists get first crack at how lighting sets the mood too Modelling The characters, props and landscape have started to be created in 3d; hinges have been added to them to give them movement. Everything is still in frame form, no textures have been added yet (think skeletons). Dressing The models and props are skinned according to the mood and feel the team wants for the film to portray. Shot layout The Basically skinned objects and characters are set into positions to work out camera angles and movement, nothing is truly animated or skinned yet, the recordings of these final cuts are passed onto the animation team. (Time Usually taken = 4 weeks) Animation The models are animated, everything such as the skeleton is already there so they are basically choreographers (think puppeteers). They move the mouth and ligaments according to the sounds and the scripts. (Time usually taken 4 weeks) Shading shading changes surfaces according to the lighting on it, it affects the models colour depending on the lighting situation e.g. light bouncing off a shiny metal surface is successfully done thanks to a shader. Shaders are added to the landscapes, models and props. Lighting Lighting is added to the scenes, Lighting is what actually makes everything look great. Lighting is based on the mood scripts. (Time usually taken = 8 weeks) Rendering The final product is rendered; this can take a hell of a lot of time to render one frame depending on the quality of the graphics put into. Touch-ups Things such as music scores, special effects and sound effects are added, the film is also recorded to an appropriate format. MOTION CAPTURE PRODUCTION PIPELINE Pre-Production Storyboard development Shot analysis It is important to work out exactly what action is needed at this stage, plus any restrictions which may impede the actor. There are several factors which need to be addressed: Does the actors size correspond to that of the character. Should the actor have any props, or costume (for example having the actor where horns for your demon character in your mocap session, will prevent the arms going through the horns at the implementing stage) The spatial surrounding should be a factor. Will the motion need to be blended (e.g. A running motion, as the motion capture studio will only capture a fragment of the run). Character Rigging Develop a character rig, which involves the following: Matching the actors size as much as possible. Constraining the joints. Problems may include exporting out of your animation package into the correct format (e.g. .xsi into fbx) Several different export formats should be tested to realize which suites best with the character rig (e.g. .bvh, .fbx, etc). Actual Motion Captured This can be viewed on a rig in real time. There are several different forms of Motion Capture devices. The most commonly used are: Mechanical, Optical, and Electromagnetic (magnetic) Cleaning Data This involves several data manipulators being applied to the motion capture data. In optical motion capture systems, for example, after you capture the movements of your actors, the data is stored as raw 2D data. Reconstruction process will convert it into continuous 3D trajectories. Label process will label all the trajectories and so on. Additional processing may be needed when there are data gaps, jitters and other data-noises. Implementing data This is simply the process of applying your data to your skeleton rig provided at the initial stages. There can be several problems at this stage depending on the formats and animation package chosen. For example there is an issue with UVs, materials, scaling etc. It is suggested you follow each package pipeline to minimize these issues. APPLICATIONS OF MOTION CAPTURE The process of recording movement and translating that movement onto a digital model is called as motion capture, motion tracking or mocap. Its applications are used in the military, entertainment, sports, medical applications and for validation of computer vision and robotics etc. Games The largest market for motion capture is game development. Games are drawing as much revenue as movies; it is easy to see why game development often calls for enormous quantities of motion capture. There are basically two types of 3d character animation used in games: real time playback vs. Cinmeatics. Real-time allows the game player to choose from pre-created moves, by controlling the characters moves in real-time. Cinmeatics are the fully rendered movies used for the intros and cut-scenes. Often the last part of game production, or a process that is sub-contracted to a separate studio,cinematics are generally not essential to game-play, but do add a lot of appeal to the game, and help immensely with story development and mood generation. Video and TV Performance animation In live television broadcasts real-time motion is becoming popular. Using motion capture we can place a virtual character within a real scene, or to place live actors within a virtual scene with virtual actors, or virtual characters with a virtual scene. For real time broadcasting mocap requires mocap-up of any non-standard physiology to keep the performers motion from causing the characters limbs to interpenetrate its body. Joints limits on the shoulders and knees also help maintain believability of the character. A real-time adaptation feature such as motion builders real-time motion mapping is essential when the character body is very different from the actors body. While combining live elements with virtual elements the real and virtual cameras must share the same properties otherwise the illusion looks strange. Daily features Producing daily 3d animated features becomes easy with use of the phasespace optical motion capture system combined with motionbuilder.,allowing TV stations to keep their content fresh and exiciting,and giving viewers yet another reason not to touch that dial. Post-Production for ongoing series using motion capture for ongoing series is gaining popularity. The result of creating a weekly show without motion capture invariably causes shows to be late or production studios to go bankrupt. Having an efficient motion capture pipeline is essential to the success of an ongoing character animation based series. Film The use of motion capture in the films is increasing day by day. For creating character based animation motion capture is essential that move realistically, in situations that would be impractical or too dangerous for real actors.eg. Titanic were characters falling down off the ship. Motion capture was used extensively in Titanic for filler characters. Many of these shots would have been difficult or impossible to do with real cameras and a real ship, or real models, so virtual models, actors, and cameras were used. Some film characters require the use of motion capture, otherwise their animation seems fake. More and more independent companies are starting to put together desktop studios-the idea of two or three people creating an entire movie are not far off, if motion capture is used correctly. Motion capture animation can be done very quickly and inexpensively, without scheduling expensive motion capture sessions in a studio. Web Motion capture is ideal for the web, whether used to create virtual hosts or greeting cards. Motion capture brings a human element to the web as the web becomes more sophisticated and bandwidth increases, in the form of characters that viewers can relate to interact with. Live events Motion capture generated performance animation can be thought of as Improvisation meets Computer Graphics (CG). A good improviser acting through a CG character in real-time can create a very intriguing lass sting experience for the viewer at trade shows, meetings or press conferences. Integrating with live actors father helps create a fascinating experience. Scientific research While doing perceptual research motion capture is useful. By presenting test subjects with abstract movements, distilled from motion capture data, repeatable experiments can be developed that provide insights into human perception. Biomechanical analysis Motion capture is relied by biomechanical analysis for rehabilitation purposes. Motion capture can be used to measure the extent of a clients disability as well as a clients progress with rehabilitation. Motion capture can also help in effective design of prosthetic devices. Engineering For producing ergonomically practical product designs motion capture is essential, as well as designs for physical products that are comfortable and appealing. When it comes to working in an enclosed space, the gypsy has tremendous advantages over optical or magnetic systems, such as a car inter

Why? :: Art

Why? After seeing the film The Virgin Suicides, I found myself asking the question why. While talking to other students about the film again came the question, why? Why would these girls, with so much to look forward to, commit suicide? This question, â€Å"why† is the central theme of the whole film. Hearing many opinions on the film, I asked myself, what was the most disturbing aspect of this film? Focusing on the subtly disturbing manner in which the film is told and again asking why. I came to the conclusion that the most disturbing part of this film isn’t so much the girls committing suicide, but the fact that we don’t know why they do it. Like the boy’s across the street, we are not content with what happens, we feel cheated, like it’s all a horrible inside joke and we just don’t get the punch line. The first time the boys go into the house, they look around as if they were in the house of a dead idol, like the smaller pieces of the girl’s lives are going to tell them something they haven’t yet considered. The way they steal Cecilia’s diary and try to imagine what the girls were thinking. The way they sit with the telescope pointed at the roof across the street, watching like confused children, which essentially is what they were. These are some of the more obvious voyeuristic scenes, but there are so many more. The film could almost be a beginners guide to stalking. All the boys were obsessed with the Lisbon girls. They wanted to know what they were doing, where they were, who they were, and most of all, why. The one time Lux let one of the boys get close enough to answer some of these questions, he momentarily looses interest and leaves her at the football field. Which poses the question, were the boys fascinated with these girls because they were unique and interesting, or did they only want what they couldn’t have, the forbidden fruit. The bars of isolation put firmly into place by the Lisbon mother is what creates this aura of mystery around these girls. Her strict enforcement of the conservative lifestyle only adds fuel to the girl’s new found sexual fire. Like the boys, the girls only want to discover the unknown. And for the Lisbon’s, the unknown is the opposite sex.

Clerval and Elizabeth Essay

It confirms our belief that he has become evil, but we also know the reasoning behind this,For no matter what he does he will always be shunned by mankind because of his appearance, and therefore why should he show them kindness if it is not reciprocated. The murder of William, 3 are all ruthless acts, they are also acts of vengeance towards Frankenstein. Some would however, argue that if Frankenstein had indeed made him a female partner then the torment would have ceased and Elizabeth’s life would have been spared. Frankenstein declares him a â€Å"monster† for these actions, but after all Frankenstein destroyed the creatures hopes for a female companion. However, the murders of William and Clerval can also, in some ways, be justified as acts of retribution although they can be seen as vengeful and foul. This shows the creature’s monstrous side. He is also capable of evil wickedness in the way that he coldly and calculatingly frames Justine of a murder she did not commit Mary Shelly had many themes running throughout her story bases on what she felt and what was going on around her at the time. One of the main themes is radical reform. Mary Shelly once described the French Revolution by saying â€Å"†¦ the giant now awoke. The mind†¦ received the spark which lit it into an inextinguishable flame†¦ â€Å". This could equally be her describing the creature. During â€Å"The French Revolution† never before were seen acts that were carried out by the common people, the poor were now daring to overthrow the rich. Mary Shelly witnessed the destruction of her Mother and Father’s reputation caused by their revolutionary fervour and managed to distance herself from it. Perhaps Mary Shelly’s Frankenstein is an allegory of the French revolution. The creature could be seen as a demonstration of the consequences of unleashing an uncontrollable force, Frankenstein could be seen as the initiators of the French Revolution who fail to control their followers. Frankenstein is very irresponsible of his creation and shuns it from the moment it comes to life, he also fails to keep the creature under control. The creature is then rejected, cursed and unloved by everyone, no matter what he does, he deals with his hurt and his anger by destroying everything he comes across and eventually he destroys his creator, Victor. Victor’s lack of responsibility towards the monster has resulted in his own downfall. This is what happens to the people who lead the way in French Revolution. They too created a monster who grew out of control and eventually the leaders were executed. Frankenstein’s creature begs to be treated with kindness and respect, but he is spurned and rejected. His moral monstrosity of the terror is also a creation of the French Aristocracy. If the Aristrocracy had acknowledged and paid gratitude and respect to the common people, they would of reciprocated in kind and the need for a revolution would be unnecessary. . Both the creature and his creator are warnings/demonstrations to the world: the powerful must esteem and respect the powerless, or revolution will ensue. Now I come to answer the question â€Å"does Shelly intend us to respond to the creature as a monster†. What Mary Shelly is saying is that monsters aren’t born they are made. This is evident in the way that the creature is treated. When he is first introduced to the world he is a kind, loving being, perhaps even an example of goodness. But when in the face of people he is rejected, cursed upon and unloved, this in effect turns the creature into a monster. Mary is also saying that reform, when it is controlled and in the right hands is not a bas thing, but when we fail to control it will grow uncontrollable and become evil. By Joshua Gray Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.

Definition and Examples of Grammatical Concord

Definition and Examples of Grammatical Concord The word concord is derived from the Latin for agreement. When applied to English grammar, the term is defined as the grammatical agreement between two words in a sentence. Some linguists use the terms concord and agreement interchangeably, although traditionally, concord is used in reference to the proper relationship between adjectives and the nouns they modify, while agreement refers to the proper relationship between verbs and their subjects or objects. Mixed concord, also known as discord, is the combination of a singular verb and a plural pronoun. This structure happens when theres a substantial distance between a noun and its modifier and shows up most frequently in informal or spoken language. Discord is motivated when the abstract preference for a phrases meaning to be in agreement outweighs the desire for the formal subject noun phrase to agree. Concord in English vs. Other Languages Concord is relatively limited in modern English.  Noun-pronoun concord calls for agreement between a pronoun and its antecedent in terms of number, person, and gender. Subject-verb concord, as it relates to numbers, is conventionally marked by inflections at the end of a word. In Romance languages such as French and Spanish, modifiers must agree with the nouns they modify in number. In English, however, only this and that change to these and those to signify agreement. In English, nouns do not have an assigned gender. A book that belongs to a boy is his book, while one belonging to a girl would be her book. The gender modifier agrees with the person who owns the book, not the book itself. In Romance languages, nouns are gender-specific. The French word for book, livre, is masculine and therefore, the pronoun that agrees with it- le- is also masculine. A feminine word, such as window (fenà ªtre), would take the feminine pronoun la to be in agreement. Plural nouns, on the other hand, become gender neutral and take the same pronoun of les. Gender-Neutral Pronouns Recently, with growing awareness with regard to LGBTQ equality, there has been a sociolinguistic shift to accommodate those seeking to identify with the use of gender-neutral pronouns. While its or their are becoming common substitutions for his and her, speaking strictly in terms of grammar, they are not in agreement. As a result, a lexicon of new gender-neutral pronouns has been introduced, although it has yet to be universally adopted. He/She: Zie, Sie, Ey, Ve, Tey, EHim/Her: Zim, Sie, Em, Ver, Ter, EmHis/Her: Zir, Hir, Eir, Vis, Tem, EirHis/Hers: Zis, Hirs, Eirs, Vers, Ters, EirsHimself/Herself: Zieself, Hirself, Eirself, Verself, Terself, Emself The Basics of Subject-Verb Concord In subject-verb concord, if the subject of the sentence is singular, the verb must also be singular. If the subject is plural, the verb must be plural as well. The window is open.The windows are open. Of course, these are easy examples but where people tend to get confused is when a phrase is containing another noun is inserted between the subject and the modifying verb and that noun has a different numeric value (singular or plural) than the subject noun. In this example, the first sentence is incorrect: The crates in the warehouse is ready to be loaded.The crates in the warehouse are ready to be loaded. While warehouse is singular, it is not the subject of the sentence. The second sentence is correct. The word crates is the subject of the sentence, so must take the plural form of the vowel (in this case, are) to be in agreement. When two singular subjects are linked in a sentence by either/or or neither/nor, correct usage requires the singular verb. Neither Mary or Walter is available at present. What happens when one subject is singular and the other is plural? Agreement depends on the subject placement in the sentence: Either the dog or the cats are in the basement.Either the twins or Mandy is waiting for you now. Two subjects connected by and take a plural verb. Orville and Wilbur are over by the fence.The rooster and the chickens are missing. There are two exceptions to these rules. The first is when a compound subject is connected with and but through popular use is considered a singular subject. While Bacon and eggs is my favorite breakfast is not grammatically correct, bacon and eggs is considered a singular item on the average American breakfast menu. The second exception is when both subjects are the same entity: The author and illustrator of Where the Wild Things Are is Maurice Sendak. Meanwhile, some plural subjects call for singular verbs: Fifty dollars is too much to pay for that dress.Twenty seconds is all you get before I scream. The following all take singular verbs: each, everyone, everybody, anyone, anybody, somebody, nobody, someone, none, and no-one. Each candle is burning.Everyone is having a good time.Nobody is going to mind if you get to the party on time.Someone is likely to know where the house is.None of us is to blame.

What is the difference between brute, social, and institutional facts Essay Example

What is the difference between brute, social, and institutional facts Essay Example What is the difference between brute, social, and institutional facts Paper What is the difference between brute, social, and institutional facts Paper Essay Topic: Sociology Searle starts his explanation of social reality by outlining brute or observer independent facts. Searle is a realist and does not subscribe to the view that all of reality is somehow a human creation and that there are only facts dependant on the human mind. The foundation of Searles construction of social reality to use his metaphor of construction is that there is a reality totally independent of us. These facts, which act independently of us, are brute facts. Searles rough and ready approach is to ask whether these features would exist if there had never been human beings or sentient creatures. Would a hydrogen atom contain one electron? Yes. Would a rectangle of plastic with a magnetic strip be a form of exchanging wealth? No. Generally speaking the natural sciences deal with these features. In Searles theory the world is made up of particles in fields of force described by atomic theory and human beings have evolved from ape like creatures due to evolutionary biology. The brute features of an object are an intrinsic part of its existence and are not affected by attitudes towards it, and it is therefore described as observer independent. Searle clearly distinguishes between the features of a stone that are observer independent and observer relative by comparing two statements; that object is a stone and that object is a paperweight. A stone is a stone because of its atomic structure and physical constituents, however the statement that it is a paperweight is dependant on attitudes towards it. Another person may think of it as a weapon, or as a building material. The difference between brute and observer dependant is reasonably simple when applied to a stone if the barrier of language is ignored, brute facts require the institution of language in order that we can state the facts, but the brute facts themselves exist quite independently of language or any other institutions. Searle uses the example of colours as a more complicated example of brute reality. If Searle had published his theory before the work of seventeenth century physicists he would have asserted that colour only had brute features, however due to advances in light physics colour is now seen as observer relative. Building on the foundation of a brute reality, which is not open to interpretation. Searle then arrives at social and institutional reality. His early example of sitting outside a cafe and ordering a drink in terms of social reality is extremely complex. Searle states that there are three essential components of social and institutional reality that explain the ordinary social relations that occurred in the cafe: collective intentionality, assignment of function and constitutive rules. The assignment of function can be seen as the first building block in Searles construction of social reality. Preceded by the idea that there are brute facts, which cannot be challenged by human thought or intentionality, the assignment of function is a product of thought and consciousness. There are no functions naturally occurring in brute reality. Both humans and animals assign function and uses to objects. There are examples of simplistic functions in the animal world such as an animal using a lake or pool to drink from. The chair I sit on has been assigned the use of me sitting on it because it is the right height off the ground, can support my weight and is comfortable. It is also the product of an industrial process, which has involved the assignment of function at every level of production from the raw materials used upwards. The chair has been constructed with the intention of me sitting but I can also assign different uses to it. Collective intentionality is the second step. Species of animals have a biologically innate collective intentionality, meaning that not only will they co-operate with each other on order to achieve a task, but that they share a collective intentionality. Searle states that we intentionality is irreducible to I- intentionality and that the crucial element is a sense of doing something together, from this we derive our own individuals intentionality from the collective intentionality we share. Searle states that any fact involving collective intentionality is a social fact. Collective intentionality and assignment of function are essential to the construction of social reality. A world of levers, screwdrivers and beauty all require thinking creatures to assign function and to behave with a collective will. Social facts do not require linguistic or cultural apparatus to exist. To use a log as a seat I do not have to possess the linguistic skills to identify the stone to another person through speech or to have seen someone else use it as a seat, it is simply the physical characteristics of the log that appeal to me. This leads on to institutional facts, a special sub class of social fact. Where social facts are created by collective conscious activity, institutional facts also require the institutions of language and culture to exist. Only linguistic creatures can create institutions. Institutional facts require the distinction to be made between regulative rules and constitutive rules. Regulative rules regulate the behaviour of those taking part in an activity. Constitutive rules bring behaviour into existence, the rules constituting that behaviour. A feature of institutional reality is that it can be created by performance utterances. Searle classes these speech acts as declarations, the utterance of this meeting is adjourned creates the fact. Searles explanation of constitutive rules forming an institutional fact is the example of money. His belief is that x counts as Y or that X counts as Y in context C. and this counts in the example of all institutional facts, institutional facts only existing within a system of these constitutive rules. Institutional facts require a set of systematic relations with other facts. Searle uses the example of money in that for money to function it requires other institutions, the institutions of exchange and ownership. Money requires the next step from collective consciousness and imposition of function. The function of money is not assigned because of its physical properties in the way that a branch can be used as a lever. The function of money only exists because of cooperation and acceptance. This is the next logical step required for something to be an institutional fact. To expand on this point Searle uses the example of a wall as an example of assignment of function, collective consciousness and finally institution. Firstly the wall is constructed due to its physical properties, the imposition of function is due to its scale. Searle then imagines that the wall crumbles and gradually evolves from being a physical barrier to a symbolic barrier. The people that have built the wall still think of it as a wall and boundary but it no longer possesses the physical attributes. The crumbling wall has been assigned a status. The example of a wall is central to Searles social reality and the idea of institutional facts, and reveals the continuous line from molecules and mountains to legislation and money, from basic assignment of function to the creation of hugely complex institutions like the stock market.

Retailer Assignment Example | Topics and Well Written Essays - 500 words

Retailer - Assignment Example In this case, shelf displays remain an important resource especially in the retail environment. Products in the supermarket were assorted depending on the order of the purchasing patterns (Krull, Kathleen & Greenberg 58). In simple terms, the consumer behavior determines the product assortment in the supermarket. On the other hand, departmental stores focused on specific products. Product assortment in the departmental stores simultaneously required large spaces to accommodate most products. During my visit, each departmental store specialized in certain product types whereas the products were assorted depending on their prices and quality. While the supermarket preferred the self-service aspect, departmental stores used the assorted service model. In the supermarket, the customers perform nearly all of the services especially with retail purchasing (Krull, Kathleen & Greenberg 76). This involves self-selection and self-checkouts. On the other hand, the assorted service offered by the department store meant that the retailer offers some service level to the customers (Belisle 35). In this case, the service includes product selection assistance, handling the point-of-purchase transaction and offering delivery. Responses to sales personnel in both stores were quite different. While sales personnel in supermarkets do not easily engage the customers, sales staffs in department stores offer some service level to the customers. In fact, they engage with customers by assisting them in production selection, offering delivery and handling the point-of-purchase transaction(Belisle 35). Their responses to customers are always positive as compared to sales personnel in supermarkets. From the experience, it was evident that department stores were much bigger than the supermarkets. Additionally, the store atmospherics was more sophisticated, unlike the supermarkets. In this case, there was the difference in terms of

One flew over the cuckoo's nest by Ken Kesey Annotated Bibliography

One flew over the cuckoo's nest by Ken Kesey - Annotated Bibliography Example The significance of the book in American literature is that it is a metaphor for society – the dehumanizing force of administrative and medical power is likened to mechanical â€Å"Combine† which is a huge machinery of oppression. Normal human behaviours are suppressed and the machinery of power is challenged by the tragic hero McMurphy. In the end he is lobotomized and finally killed by the narrator. It sounds like a horror story and it has very serious themes, but there is a lot of humor in the dialogue and in the quirky character of McMurphy. This book contains a short but fascinating discussion of the character of Nurse Ratched, the Big Nurse. Using Freudian and Jungian psychological concepts, Aguiar shows how McMurphy sets himself up to fight a huge battle with a typical â€Å"ball-cutter†, which reveals his fear of the castrating female. This is then described as an archetypal mother hatred scenario, and Aguiar suggests that all of the male patients in the asylum see Nurse Ratched as a mother figure, and they apparently masochistically project their fear of their own mothers onto her. The target of McMurphy’s rebellion is not just the authority that Nurse Ratched holds, but also her actual femininity, and this is made clear when McMurphy attacks her and exposes her large breasts. Aguiar explores a Jungian analysis of this act in terms of the Oedipus complex, but somehow this analysis is unconvincing. After all Nurse Ratched triumphs over McMurphy in the end, and it could be argued that she is as much a v ictim of the oppressive system as he is. This book pursues a very strong feminist line, but in Kesey’s novel it finds more questions than answers, throwing up a number of intriguing theories, none of which address the mixed male/female/machine persona that is Nurse Ratched, or the decidedly positive view that the young McMurphy formed of women and heterosexual love. This book examines issues around the religious nature of the