Same sex couples adoting children Essay Example | Topics and Well Written Essays - 2500 words

Same sex couples adoting children - Essay Example Same sex couples are denied adoption of children on the assumption that children suffer in the process. Stability of homosexual relationships, suitability as parents, the ability of the children of same sex to cope with the family environment, the same parental anxieties and responsibilities experienced by the same sex parents are reasons enough to allow adoption by the same sex couples. According to Buxton and Warner adoption allows children whose parents cannot care for them to be placed within a family environment. It is a legal process by which the connection between the biological parents and the child is severed and new ties are formed between the child and the adoptive parents. Thus the legal rights are handed over to the adoptive parents and hence the welfare of the adopted child is of great importance to any state. The state has a right to determine if the adopted child is under the right care and is being given a healthy development environment. Initially women that could not conceive would go in for adoption but now with the same sex parents, adoption is becoming commonplace. Same sex parenting through adoption is taking place in countries like United States, Australia, Europe and Canada. The basis of decision in allowing adoptions is no more restricted to sexual orientation and marital status. Emotional security, stability and serving in the best interes t of the child govern the decision for allowing adoption of a child. Sexual orientation does not negatively impact the quality of parenting. There is ample empirical evidence to support the view that same sex parents are as successful in parenting as the heterosexual parents. Buxton and Warner find that no differences have been found in children from the two types of families in self-esteem, psychological development and peer-relationships. There is no evidence to suggest that adult children of same sex parents identify themselves as gay or lesbians. The desire for

Buyers Behavior and Analsis Literature review Example | Topics and Well Written Essays - 2000 words

Buyers Behavior and Analsis - Literature review Example Several constructs initiate, maintain and prolong the consumer-product relationship. Consumer Brand Relations The relationship between consumers and brands is one of the most influential forces in marketing. This explains the vast literature on the importance, concepts and nature of the consumer brand relationship. This review of literature explains the conceptualization and significance of consumer brand relationship, as envisioned by different authors. According to Patterson and O’Malley (2006), the relationship that exists between brands and consumers emanates from the acceptance of various ideals that brands posses and that are beneficial to the consumers. The concept of consumer relationship with particular brands emanates from the intrinsic satisfaction that consumers’ gain and the fulfillment of self. There is a notable increase in literature on brand-consumer relationship over the past decade as noted by Patterson and O’Malley (2006, p.10). The high numbe r of publications on brand-consumer relationship reiterates the considerable importance of the concept of relationship in branding. In the view of Patterson and O’Malley (2006, p.10), the concept of consumer behavior can well be understood through the exploration of brand consumer relations. Brand management is among the main considerations in promoting relationship marketing that depends on stable consumer relationships. Patterson and O’Malley (2006, p.12) explains the concept of brand relationship to surpass the mere identification of a brand with a producing company but the attachment of trusts, by consumers, to a brand. Regarding the relationship, the role of brand personality is invaluable in developing the trust that consumers have towards a brand. The existence of the relationship is a factor that is dependent on the extent of the growth of the brand, itself, and the increasing level of attractiveness associated with the brand. The concept of the relationship is that it develops overtime through improvement in features that brands bear and their appeal to consumers. There are diverse types and levels of the relationship between brands and consumers, as Patterson and O’Malley (2006, p.12) outlines. They explain the explicit interrelatedness between interpersonal relations and the concept of relationship between brands and loyalty of consumers. Such relations include the characters as love and passion that individuals attach to interpersonal relations and brand loyalty. The expression of self-connection with a brand and the extent of its initiation of satisfaction constitute one of the determinants of strong consumer brand relations, according to Patterson and O’Malley (2006, p.13). Interdependence that consumers perceive to gain from a brand is among the major determinants of strong brand consumer relations. Patterson and O’Malley (2006, p.13) identify intimacy as one of the greatest constructs related to strong consume r brand relations. This refers to the extent of knowledge that consumers have on the functionality of a brand. Another construct of a strong relationship between consumers and brands is the brand partner quality that entails the attribute that consumers attribute to their preferred brands. Brand personality is